WORK PORTFOLIO
PERSONAL PROJECTS
ABOUT ME
I’m a creative design and art leader with 20+ years in media and gaming. I’m passionate about creating visuals and strategies that bring brands to life. From big, bold concepts to the finest details, I love making artwork that’s not just eye-catching but deeply connects with audiences. My skill set blends graphic design, strategic planning, creative direction, and project management, focused on building standout designs that elevate brands and drive marketing results.
I’ve led large, multidisciplinary design teams, always aiming to keep creativity flowing while staying organized and focused. My leadership style is approachable, adaptable, and highly collaborative, I’m all about making the creative process engaging, effective, and even fun.
WHAT I'M GOOD AT
ART / DESIGN
- Marketing Art
- Brand visual Identity
- Campaign Strategy
- Art Direction
- Graphic Design
- 2D and 3D art
TOOLS
- Adobe Creative Suite
- Procreate
- Figma
- Blender
- Unreal Engine
- Jira / Trello / Monday.com
LEADERSHIP
- Communication
- Delegation
- Mentoring and coaching
- Recruitment
- Project Management
- Staff appraisals
WHAT KEPT ME BUSY
MARKETING ART LEAD
Space Ape Games
2022 - 2024
- Led the central art team in creating high-quality promotional and marketing assets to support game launches and ongoing campaigns.
- Planned and managed the monthly production of user acquisition materials for Chrome Valley Customs, ensuring alignment with marketing goals.
- Generated and pitched creative concepts for marketing assets based on performance data from testing across multiple regions.
- Monitored team performance through quarterly goals and conducted comprehensive yearly appraisals to drive growth and accountability.
- Recruited, onboarded, and managed new team members while coordinating with outsourcing partners to meet production demands.
- Directed the ideation and execution of playable ads, enhancing audience engagement and user acquisition strategies.
DESIGN MANAGER
Bally's Interactive
2015 - 2022
- Mentored and guided designers and art directors, overseeing design processes within an agile, sprint-based workflow.
- Organized and facilitated workshops, brainstorming sessions, and concept development to drive creative solutions.
- Pitched and presented creative concepts to clients, stakeholders, and senior leadership to align vision and strategy.
- Collaborated cross-functionally with developers, UX/UI designers, QA teams, project managers, and marketing teams to deliver cohesive outcomes.
- Managed and delivered global design projects across the UK, US, and Canada, ensuring consistency and quality across regions.
SENIOR DEISNGER
Gamesys
2010 - 2015
- Mentored junior designers in creating high-impact branding, campaign materials, and marketing assets that aligned with business goals.
- Collaborated closely with developers to design and implement landing pages and mini games, ensuring seamless execution.
- Led team design activities, providing creative direction and maintaining high-quality standards across all deliverables.
GRAPHIC DESIGNER
Freelancer
2009 - 2010
- Re design and build of the York Films of England website with monthly updates on new releases
- Collaborated with Magic Lantern Production on a few projects for BBC
- Created website layouts for TV shows at Zone Connect.
DIGITAL DESIGNER
Magic Lantern Production
2006 - 2008
- Website layout design for high profile clients including BBC, Entertainment Rights and Media Guardian.
- Pitching ideas to Creative Director and clients.
- Contribute to the creation of art assets and flash animations for mini games featured on CBBC websites for Postman Pat, Rupert Bear and others.
GRAPHIC DESIGNER
Freelancer
2002 - 2006
- Designed movie posters for the movie Popcorn by DMS Films.
- Designed posters and flyers to advertise world music events promoted by Kazoom!
- Designed and built various websites and mini sites for TH UK
- Designed built and maintained the first iteration of the York Films of England.