PORTFOLIO
PERSONAL PROJECTS
ABOUT ME

I’m a senior creative and design leader with 20+ years of experience across media, entertainment, and gaming.
I specialise in building impactful visual strategies that bring brands to life. From bold creative platforms to refined execution, my work blends concept, craft, and consistency to connect deeply with audiences.
My core strengths lie in brand identity, creative direction, strategic design, and team leadership, all focused on driving strong, measurable marketing outcomes.
I’ve led large, cross-functional design teams, delivering high-performing campaigns across acquisition, retention and social marketing. I create collaborative, outcome-driven environments where creativity thrives, timelines are met, and quality stays high. My leadership approach is structured and adaptable, fostering growth, clear communication, and creative excellence every step of the way.
WHAT I'M GOOD AT
ART / DESIGN
- Marketing Art
- Brand visual Identity
- Campaign Strategy
- Art Direction
- Graphic Design
- 2D and 3D art
TOOLS
- Photoshop
- Procreate
- Figma
- Blender
- Illustrator
- After Effects
LEADERSHIP
- Communication
- Delegation
- Mentoring and coaching
- Recruitment
- Project Management
- Staff appraisals
WHAT KEPT ME BUSY
MARKETING ART LEAD
Space Ape Games
2022 - 2024
- Led the central art team in creating high-quality promotional and marketing assets to support game launches and ongoing campaigns.
- Planned and managed the monthly production of user acquisition materials for Chrome Valley Customs, ensuring alignment with marketing goals.
- Generated and pitched creative concepts for marketing assets based on performance data from testing across multiple regions.
- Monitored team performance through quarterly goals and conducted comprehensive yearly appraisals to drive growth and accountability.
- Recruited, onboarded, and managed new team members while coordinating with outsourcing partners to meet production demands.
- Directed the ideation and execution of playable ads, enhancing audience engagement and user acquisition strategies.
DESIGN MANAGER
Bally's Interactive
2015 - 2022
- Mentored and guided designers and art directors, overseeing design processes within an agile, sprint-based workflow.
- Organized and facilitated workshops, brainstorming sessions, and concept development to drive creative solutions.
- Pitched and presented creative concepts to clients, stakeholders, and senior leadership to align vision and strategy.
- Collaborated cross-functionally with developers, UX/UI designers, QA teams, project managers, and marketing teams to deliver cohesive outcomes.
- Managed and delivered global design projects across the UK, US, and Canada, ensuring consistency and quality across regions.
SENIOR DESIGNER
Gamesys
2010 - 2015
- Mentored junior designers in creating high-impact branding, campaign materials, and marketing assets that aligned with business goals.
- Collaborated closely with developers to design and implement landing pages and mini games, ensuring seamless execution.
- Led team design activities, providing creative direction and maintaining high-quality standards across all deliverables.
GRAPHIC DESIGNER
Freelancer
2009 - 2010
- Re design and build of the York Films of England website with monthly updates on new releases
- Collaborated with Magic Lantern Production on a few projects for BBC
- Created website layouts for TV shows at Zone Connect.
DIGITAL DESIGNER
Magic Lantern Production
2006 - 2008
- Website layout design for high profile clients including BBC, Entertainment Rights and Media Guardian.
- Pitching ideas to Creative Director and clients.
- Contribute to the creation of art assets and flash animations for mini games featured on CBBC websites for Postman Pat, Rupert Bear and others.
GRAPHIC DESIGNER
Freelancer
2002 - 2006
- Designed movie posters for the movie Popcorn by DMS Films.
- Designed posters and flyers to advertise world music events promoted by Kazoom!
- Designed and built various websites and mini sites for TH UK
- Designed built and maintained the first iteration of the York Films of England.