Chrome Valley Customs

As a Marketing Art Lead at Space Ape games i became part of the Chrome Valley Customs team very quickly. I had a chance to produce art for different mediums, from creating the game's logo to decorating parties with bespoke art to leading a discovery phase for marketing, where we got to play around with fresh creative ideas, testing them out and fine-tuning the best performing art! It was all about gathering data, confirming hunches, and shaping smart brand and performance marketing moves.

Here's a selection of my best and most significant work.

Logo

One of the first projects in my new role at Space Ape Games was to design a logo for the game Chrome Valley Customs.

At the start, I teamed up with the amazing senior designer, Jay Webb, to get the project rolling. Halfway through, I took the wheel and steered it toward the finish line. Then, as we neared the final stretch, a few more artists jumped in with fresh ideas and feedback, and a 3D artist brought it all to life with a brilliant final render. Talk about teamwork making the dream work!

3D renders

At Space Ape games i had an opportunity to train and focus on 3D art.

I dove into Blender first and Unreal Engine later on, and soon I was whipping up scenes and posing characters, putting my new skills to work. I created cool renders to feature in static User Acquisition campaigns, social media posts, live ops , ASO assets including app icons and Apple Featuring's.

Some of the images in this section also went through a post-production stage in photoshop.

XZibit Campaign

We worked on the Chrome Valley Customs campaign in collaboration with Xzibit, blending the world of gaming and automotive culture with one of the most iconic figures in car customization.

This collaboration successfully amplified Chrome Valley Customs' visibility, attracting a wide range of players who were drawn in by Xzibit's involvement. Engagement rates on social platforms skyrocketed, with the campaign generating significant buzz in both gaming and car enthusiast communities.

Posters

When we launched the game in August 2023 we celebrated at the The Bike Shed Motorcycle Club in London with a memorable party.

I designed a whole bunch of posters that were displayed all around the venue! Some showcased our sleek 3D car models, while others were illustrated from scratch.

The work was meant to capture the vibe of the cars’ era, with graphics that matched the style of the times

UA ads examples

Social posts examples

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