The brief:

We need a logo for a brand-new mobile game called Chrome Valley Customs. It needs to be bold, colourful and fun. It should capture the thrill of customising cars while being vibrant and playful enough for a casual Match 3 game.

Inspiration: the gritty charm of car TV shows, chop shop logos and classic car games. Add a fresh and fun twist. It must scream “motorhead playground,” but it should feel approachable and lighthearted. We want to incorporate tools, wrenches, car silhouettes, car grille or retro emblems.

First iterations
Shape and typography tests
Colors and typography study
2D lockup
Final 3D lockup
Final flat 2D lockup (with container and floating)