Virgin Games’ visual identity is all about "The Place to Be", an endless, exciting world where every twist and turn is packed with surprises! An imaginary, larger-than-life maze full of playful rooms and colorful doors that practically beg you to explore. Each room has its own vibe, representing different games, promotions, and rewards, creating an irresistible sense of adventure. And, of course, Virgin’s signature Red ties it all together, making everything pop in that bold, unmistakable Virgin way. It’s a world that’s always surprising, endlessly curious, and brimming with fun!
The Virgin Games visual identity is shared with the sister venture Virgin Casino in New Jersey.
Brand guidelines
Virgin Games key art examples
Virging Games Plus
At the heart of Virgin Games is the “Plus” scheme, a top-tier, elevated experience crafted exclusively for the most loyal players. The "Plus" identity radiates sophistication and feels like an exclusive VIP pass, using only Virgin’s iconic colors: bold Red, crisp Black, and bright White. This refined palette underscores a sleek, classy aesthetic that sets the tone for a best-in-class experience, making players feel they’ve stepped into an exclusive club. Every element is designed to convey both luxury and inclusivity, creating a world where loyal players are celebrated in true Virgin style.
